Terry Bogard is the main protagonist of the Fatal Fury franchise created by SNK. He has become an iconic character for SNK and has appeared in several other games outside of Fatal Fury (such as The King of Fighters and Super Smash Bros Ultimate).

He is one of the mascots created for SNK, with the other two being Kyo Kusanagi and Ryo Sakazaki.

He has been voiced in Japanese in the games by Satoshi Hashimoto in Fatal Fury 2-The King of Fighters XIII, KOF Sky Stage, and Neo Geo Heroes: Ultimate Shooting, Takashi Kondō for the rest of his appearances since The King of Fighters XIV, and his female counterpart is voiced by Chiaki Takahashi in SNK Heroines: Tag Team Frenzy. In English, he has been voiced by Tony Carrol in the Maximum Impact series.

In the animations, he has been voiced in Japanese by Takeshi Kusao in the Dengeki Bunko drama CDs, Kazukiyo Nishikiori and Tsutomu Kashiwakura in Fatal Fury: Legend of the Hungry Wolf as a child. In the VIZ dub, he has also been voiced in English by Mark Hildreth and Christopher Turner in the same film as a child.

In the Cloverway dub, he has been voiced by Robbie Daymond, who voices Mamoru Chiba/Tuxedo Mask and Prince Leo.

His live action actors have been Richard Beaupre and Troy Beeson in the commercials, and David Leitch in the King of Fighters movie, and is voiced by Junpei Asashina in the Japanese dub of the film.